What is Facebook AdWords? Why should businesses use it?
What is Facebook AdWords? Why should businesses use this service? Let’s answer these questions with CleverAds!
1. What is Facebook AdWords?
Facebook AdWords (now known as Facebook Ads) is an advertising service on the social networking platform Facebook. This is a paid digital advertising service so that service users can display promotions and offers or convey messages about their products to potential customers on Facebook and other potential customers—social networking sites associated with Facebook.
According to the latest statistics in 2022, there are currently about 3 billion members/month using Facebook. Up to 36.8% of the world’s population uses Facebook monthly. Therefore, this is a potential market for businesses to target.
2. Strengths of Facebook AdWords
2.1. Bring high efficiency with fast spreading speed and reasonable cost
With many users reaching billions of people every month, Facebook has become a part of many people’s lives. Therefore, this social network trend is one of the leading online advertising channels. Just one user to like, share or comment on an ad. Immediately that article will be displayed on your friends’ News Feeds. Thus, attracting the attention of customers comes naturally.
Facebook’s profits increased rapidly and showed no signs of stopping from 2009 to 2022. It will undoubtedly continue to grow in the future.
With Facebook AdWords, you only need to spend a few million VND monthly to reach many potential customers. This cost is reasonable and modest compared to other forms of communication, such as TVC.
2.2. Reach and interact with potential customers
With billions of monthly visits, Facebook’s user file has many different audiences based on age, geography, job, etc. The above information contributes significantly to delivering accurate ads to the target audience.
Businesses can leverage advertising to grow their followers and fans on Facebook. Companies will grasp the necessary information faster when increasing consumer interaction, such as customers’ fundamental requirements or desires, the latest trends, etc.
2.3. Setting up Facebook AdWords is simple and gives quick results
Setting up a Facebook AdWords campaign doesn’t take much time but also delivers desirable results. One of those advantages is that digital ads generate good ROI (especially for suitable campaigns and products). That’s why small and large businesses choose to run Facebook AdWords ads.
Because of Facebook’s huge customer base, the advertising campaign results returned to you will also be fast.
2.4. Facebook AdWords updates and adds new features every month
Many new features for the user experience are developed and improved regularly by Facebook AdWords. Therefore, Facebook always maintains growth in the long run
3. Tips for running the most effective Facebook AdWords ads
3.1. Prioritize posts with high engagement
With existing articles, running Facebook AdWords ads for posts with high engagement will be cheaper and more effective than regular posts.
With sales articles, attracting a previous amount of interaction will result in higher performance. Therefore, advertising on Facebook AdWords will then be more cost-effective. Businesses should invest their brains in good advertising content to increase the number of users and the number of conversions.
3.2. Run “Click” ads to lead to Messenger
Users can open a Messenger app conversation with your business when they click on your Facebook AdWords ad. Therefore, companies can apply how to run Facebook AdWords ads leading to Messenger. Then, the company will prepare answers that automate customer questions to encourage purchases.
3.3. Determine a reasonable golden hour frame
To be able to reach the most customers, businesses also need to run ads at the times when they have the most visitors. The best time to run Facebook AdWords ads is from 8:30 a.m. to 7 p.m. Businesses avoid running ads in the evening because, during this time, users often have the habit of entertainment activities rather than buying goods.
3.4. Check out the Ad Meta Library for inspiration
There is an easy way when a business is in a situation with a need for ideas or where to start running ads.
The Meta Ads Library is a dedicated place to store many ads currently running on platforms such as Facebook, Instagram, or Messenger. Businesses can search by brand name to find ads and see how that brand promotes its products. From there, companies can rely on this information to create new inspiration for their own Facebook AdWords campaigns.
4. CleverAds – Facebook AdWords advertising service
If you are wondering how to run Facebook AdWords ads, let CleverAds accompany you!
Founded in 2008, CleverAds is a pioneer in new-generation advertising and services in Vietnam and Southeast Asia.
With nearly 15 years of experience in Media and Marketing, the professional staff at CleverAds have successfully implemented campaigns for more than 20,000 customers in many different industries at home and abroad.
Running Facebook AdWords ads is one of the strengths and leading expertise of CleverAds services to business customers.
5. Conclusion
CleverAds hopes that this article about Facebook AdWords will provide readers with helpful information about Facebook AdWords so that you can apply it to your business in the future.
