What is an advertising agency? Everything you need to know
What is an advertising agency? The question many customers are interested in when learning about marketing services. Have you understood all about advertising agencies yet? Let’s find out with CleverAds!
1. What is an agency?
First, let’s take a quick look at the concept of agency.
An agency is a business, organization, or company that provides marketing services. It can be consulting, communication, and advertising services on marketing solutions. The agency’s diverse audience is businesses, organizations, units, and individuals, collectively known as clients.
The agency will support and provide marketing solutions according to customer needs.
These can be building, developing brands, communicating, promoting customer product sales, market research, organizing promotional events, and launching. In short, the client company is the trader responsible for production, pricing, and distribution. The agency will be the one to market and advertise the product.
2. Some types of agencies are popular in the market
-
Research Agency
Market research, trends, and consumer behavior are based on the data provided by the customer company.
-
Creative Agency
It is the most common and easy-to-encounter agency type. A creative agency will create advertising and marketing publications that stimulate customers’ eyes.
-
Digital Agency
It helps increase engagement on social networks. Digital Agency provides SEO services, SEM, website design, landing page, and Email marketing,..
-
Media Agency
Help customers advertise products on mass media: newspapers, television, TVC, led signs, etc. Media agencies contact partners and choose when and how to promote products.
-
PR & Event Agency
Acting as an intermediary to represent businesses to the press and media. PR is responsible for promoting products, increasing brand awareness, creating links between companies and the press, and handling media crises. It also organizes promotional events and product launches for the public.
-
Strategy & Branding Agency
Responsible for developing strategies, offering solutions related to branding, etc.
3. What is an advertising agency?
An advertising agency is one of these types of agencies. The agency will create an overall marketing plan, creating attractive ads that attract the audience.
The agency analyzes and understands the orientation, goals, and competitive market situation of each specific category for the brand. From there, create visually-oriented advertising and marketing products (TVCs, viral clips, product packaging, posters, flyers, brochures, and banners) to stimulate customers’ vision.
The agency will realize and bring new, unique, and creative ideas to convey value to users.
All these ideas can be in any form, from as broad as an integrated media campaign, a series of events, mass advertising, TVC, viral clips, product packaging, or more individually, such as radio, poster, flyer, brochure, banner.
Types of advertising that an advertising agency can make:
- Broadcast advertising: television (TVC – TV Commercials), radio
- Print advertising: newspapers, print ads, etc.
- Online advertising: social networks, Facebook ads, Google ads, etc.
- Outdoor advertising
- Advertising on the phone
- Ads integrated with AI intelligent interaction technology
4. Popular types of advertising agencies
4.1. Full-service agency
- Large scale, build great advertising activities
- Usually, partners of multinational companies and corporations
- Implement and monitor all online and offline activities throughout the entire campaign
- High investment costs
4.2. Creative Boutiques
- Unique focus on creative ideas and breakthrough advertising execution
- Do not accept mass projects but only cooperate with clients that the agency considers to have potential
- There are no other departments to support the complete campaign, need to coordinate with many different clients or agencies
- High implementation cost
4.3. Digital agency
- Promote multi-channel creative advertising on digital platforms
- The level of operation is suitable for many sizes of businesses, especially small and medium-sized companies
- Professional human resources know how to combine technology, and constantly updated tools to optimize advertising efficiency
- Flexible cost depending on the client’s budget
ConclusionÂ
With the above article, hopefully, you will have a better understanding of what an advertising agency is. From there, have a more accurate view of the types of agencies, especially those looking to learn about Marketing in general and advertising agencies in particular.
CleverAds belongs to Clever Group, with 15 years of experience, and is always a place for businesses to put their complete faith in bringing their products, services, and brand image to “widespread” coverage targeted customers.
