Practical TikTok Shop tips for newbies
TikTok Shop offers potential business opportunities for sellers with a market of over one billion users. The article provides complete information for you about TikTok Shop.
1. What is TikTok Shop?
As the name suggests, TikTok Shop provides users with a convenient online shopping solution. Specifically, TikTok users can directly purchase products within the app without opening a browser that links to the seller’s website and store.
According to TikTok: “TikTok Shop is a set of solutions, features, and tools that allow businesses to harness the power of e-commerce on TikTok.”
When a seller signs up for a TikTok Shop account, the seller’s page displays a shopping and sales tab. This tab has an icon of a shopping bag.
The buyer can then visit the store and make a buying decision with the seller’s products.
2. How TikTok Shop works
At first, TikTok tested TikTok Shop with Shopify sellers in the US and UK. Then expanded to Canada and deployed on a broader scale.
Kylie Jenner’s store, Kylie Cosmetics, was one of the first to allow customers to shop directly on TikTok. Kylie Cosmetics account owns nearly 35 million followers. As a result, this integration has generated positive growth in their sales.
“My business is built on social media,” Jenner said. “That’s where my fans always go first to keep up with the latest Kylie Cosmetics news. Creating TikTok videos to connect with fans makes me so happy. I love sharing fan posts about how they use Kylie Cosmetics products. I’m so proud that Kylie Cosmetics became one of the first businesses to allow customers to shop directly on a TikTok account!”
From the Kylie Cosmetics profile, buyers can view and search for products for sale. Clicking on one of the product images will initiate the checkout process.
3. Who uses TikTok Shop
Before expanding to a broader audience, TikTok was only tested at selected Shopify retailers in the US, UK, and Canada.
TikTok announced the expansion of the TikTok Shop at the September 2021 TikTok World Marketing event. TikTok Shop is available in most countries and caters to Shopify retailers.
TikTok is growing for retailers on other platforms. Current and future partners include Prestashop, Base, Square, BigCommerce, OpenCart, Ecwid, Shopline, and Wix eCommerce.
Any brand can organize their TikTok Shop direct shopping and link their videos to product pages.
4. Conditions for opening TikTok Shop for individuals and businesses
4.1. Vendors Enterprises
- The business registration license is still valid.
- Bank account of the enterprise: The account name is identical to the business entity’s name on the business registration or company registration document.
4.2. Personal Seller
- Personal ID (ID card)
- Bank account (Same ID)
- is a Vietnamese citizen over 18 years old
5. Instructions on how to build a TikTok Shop from scratch
Step 1: Initialize Tiktok Shop
First, you need a TikTok for Business account to set up a TikTok Shop.
Access the link: https://seller-vn.tiktok.com/account/register
You should download the TikTok Shopify app if you have a Shopify business.
Merchants use this app to: create video ads, track results, and manage orders from Shopify.
Besides helping merchants manage the TikTok Shop tab, Shopify integrates with TikTok For Business Ads Manager.
Step 2: Install TikTok for Business
With the BigCommerce store, when installing TikTok for Business. This app installs TikTok Pixel on the store website to track the results of advertising campaigns.
By synchronizing the BigCommerce catalog with the TikTok Shop, you can create video ads and show them to interested users.
Step 3: Add the “Shopping” tab to the store’s profile page
You can then add a “Shopping” tab to your store profile page with links that redirect to BigCommerce for a seamless buyer checkout experience.
For the trial version, the buying process is only partially done in TikTok.
Consumers when watching promotional videos with TikTok Shop link. Clicking the “Shopping” tab will take them to the seller’s TikTok Shop. TikTok has forwarded the item to the Shopify store to complete the checkout process. However, you can keep the conversion link in the TikTok Shop.
According to Ray Cao, managing director and global head of operations and product strategy at TikTok, “We offer two integration points: Directly on TikTok and flexible switching on the merchant’s website.”
6. How to do business effectively on TikTok Shop
It can take a long time for consumers to get used to making purchases directly on the TikTok Shop. Therefore, users and followers must immediately discover the store’s TikTok Shop.
Some tips to quickly reach consumers on TikTok:
- Follow the same steps to set up a TikTok for Business account.
- Use a relevant, impressive, natural TikTok bio: Use a profile containing SEO keywords to provide accurate brand information.
- Language and message close to target customers.
- Always mention that users can buy TikTok Shop directly on TikTok videos.
- Promote your product catalog in your videos, but not in every video.
TikTok users today are marketing savvy, so they may be skeptical of promotional content. Therefore, combining videos promoting products in the catalog with other entertainment videos is necessary. Invest in creating diverse and exciting content. Users don’t go to TikTok to shop; they come to watch entertaining videos. However, they may buy if the video captures their attention and offers a quick, easy buying process.
7. Types of advertising on TikTok Shop
TikTok is working to build a bright future for social commerce on this platform.
TikTok continues to expand the scope of its platforms: e-commerce, additional advertising, and the release of the TikTok Shop API.
DISPLAY LOCATION AND ADVERTISING MODEL
Natural display:
- Product Showcase
- Video Shopping
- Live Shopping
Ad format:
- Spark Ads: Allows brands to leverage popular content. Users can access the music in the brand’s ads or account pages with a button.
- Live Shopping Ads: Allows users to view the seller’s Livestream and purchase products. Users can click to watch the live stream, deciding to buy through this live stream.
- Video Shopping Ads: Allows users to buy products while viewing ads.
TikTok also launched the “Seller University” website to help merchants operate the TikTok Shop. TikTok teaches brands to promote products through videos, create videos, or work with affiliates.
However, for the TikTok Shop account to operate smoothly, saving time and effort, many sellers today seek TikTok Shop package services from outside agencies.
8. CleverAds – Agency providing advertising services & creating TikTok Shop
CleverAds was established in 2008 and is a subsidiary of CleverGroup, a pioneer in advertising technology and education services in Vietnam and Southeast Asia.
With leading expertise in brand marketing on digital platforms, CleverAds brings solutions: effective online marketing with various advertising services to thousands of businesses across Asia Pacific.
CleverAds provides TikTok advertising services to businesses. Help businesses build a TikTok channel with millions of views and many followers. TikTok advertising, account opening, and TikTok Shop advertising are strengths of the newly launched CleverAds service to support sellers on the TikTok platform.
Businesses will receive free advice on the process and steps to implement TikTok.
Plan a campaign and follow the CleverAds campaign.
Optimize conversions from TikTok ads, ensuring efficiency for businesses.
If you need an optimal solution for TikTok Shop, don’t hesitate to get in touch with CleverAds via the website: https://cleverads.vn
9. Conclusion
TikTok is improving the platform to provide monetization opportunities for content creators.
In the future, TikTok promises a fertile business environment for e-commerce sellers. Converting and adapting to consumer behavior is what sellers should do now. To prepare to run the TikTok Shop well and lead in the competitive market. Sellers should look for reputable agencies to advise and support the operation of TikTok Shop.
