Full-Service Marketing: What is it and how to implement it?

What is Full-Service Marketing? Why should businesses use this service? Let’s answer this question with CleverAds!

1. Full-Service Marketing Concept

Full-service marketing is defined as the combination of activities: research, value creation, and distribution and communication of that value to build relationships between stakeholders.

Full-Service Marketing will include two areas: Traditional Marketing and Online Marketing. In the growing digital age, Online Marketing has become more dominant than traditional Marketing.

To ensure success, a Full-Service Marketing strategy needs to:

Conduct market research and analysis
Accurately identify the target customer file
Maintain information related to products/services being provided
Understand the strengths and weaknesses of the business
Continually monitor and check the activity to be ready to improvise with unexpected circumstances

2. Benefits when businesses use Full-Service Marketing

2.1. Reach out to more potential customers

Businesses using the full marketing service will approach and understand what consumers want and the typical buying behavior of each customer file.

When businesses understand the above, the approach and customer communication will be more effective and accurate.

2.2. Exploding revenue and optimizing costs

Instead of learning and planning Marketing by themselves with the mindset of not knowing the exact percentage of the campaign’s feasibility and effectiveness, businesses can ultimately hire a complete marketing service. Here, there will be experts with many years of experience in the industry standing out to advise and plan the right strategy from the beginning. This is an effective solution for business owners who need help figuring out where to start allocating costs to their products/services.

Experts will help businesses eliminate unnecessary marketing strategies and retain effective marketing channels for businesses to increase capital. This helps them spread the brand well, significantly optimize the costs incurred in the operation process, and significantly increase revenue.

According to statistics, when using external services, businesses save 50% of the cost of hiring personnel and do not lose much time and effort.

2.3. Total Marketing Services with highly qualified personnel

Agencies providing these services always possess abundant human resources with high expertise, mastering skills, extensive combat experience, and an understanding of the requirements and wishes of customers.

Businesses will not waste time recruiting and training employees from the beginning when using the full marketing service. Instead, they will have more time to spend on product research and development or planning future strategies.

2.4. Spread the brand

When building and developing the right marketing strategy, the business’s brand will also be produced at the most comprehensive level. This contributes to continuous brand coverage, gradually making an impression and going deep into customers’ minds, creating a sustainable foundation and credibility for the business.

3. Steps to implement the Full-Service Marketing

3.1. Market research and analysis

First, the agency parties will research the products/products that the business provides. They will then identify the target market, potential customer files by segment, consumption habits, and price spectrum suitable for products and competitors.

At the same time, businesses will then understand how competitors operate, their strengths, weaknesses, and competitiveness to take countermeasures and gain advantages.

3.2. Define campaign goals

Any marketing campaign must have a primary and secondary purpose. Those goals will be outlined clearly and precisely to ensure the effectiveness of the plan as well as the progress of the campaign. Those goals could be:

Increase revenue/sales
Promote and introduce services and products
Increase traffic, customer interaction
Spread the brand in the region or to other regions
Determining goals is considered the foundation, the first “brick” to create the long-term development of the business.

3.3. Full-Service Marketing Plan

This plan will agree on the priority target audience to be deployed (outline a portrait including age, gender, occupation, income, etc.) and the period to implement the strategy.

In addition, the agency units will provide businesses with the necessary plans and budgets. Enterprises will then consider and take the initiative in allocating cost sources reasonably.

3.4. Content creation and budget allocation

Depending on each industry’s characteristics and the field in which the business is providing services, it will target different customers. The agencies will list and select the most appropriate and effective communication channels to optimally serve the Full-Service Marketing campaign. Then, they will base it on the previously budgeted expenses to calculate and allocate accordingly.

Currently, there are popular forms of marketing such as: running Google ads, running ads on social networks: Facebook, etc. From there, they will select quality databases.

3.5. Measure, evaluate, and report progress and effectiveness

After each campaign, agencies providing overall marketing services and businesses will sit down to meet together to review and evaluate the effectiveness of each stage that has been implemented.

If the campaign has unexpected errors and omissions, people will consider and adjust accordingly. Many units will support customer care for business partners when there is a case where many people contact to buy products, but staff needs to respond to customers promptly.

4. CleverAds – A reputable Full-Service Marketing provider

If you are wondering about choosing an experienced consultant in this field, let CleverAds accompany you.

Founded in 2008, CleverAds is a pioneer in new-generation advertising and services in Vietnam and Southeast Asia.

With nearly 15 years of experience in Media and Marketing, the professional staff at CleverAds have successfully implemented campaigns for more than 20,000 customers in many different industries at home and abroad. CleverAds offers a variety of services, such as:

Advertising Service (Online Advertising)
Strategic Planning
Creative Solution (Content Creation Solution)
Influencer Marketing (influencer-based communication)
Social Listening (Data Analytics)
Business Solution (Business Solution)

In particular, CleverAds has been officially recognized as the first premium partner of Google in Vietnam (December 2011). Become the first Authorized Reseller of Facebook (December 2013).

Conclusion

CleverAds hopes that sharing the article about Full-Service Marketing will provide readers with knowledge and a clear view of the operation process of this service. Currently, CleverAds – the leading agency in Digital Marketing, provides complete marketing services for many brands in many industries. Follow the CleverAds blog to read much helpful information.