What is Google AdSense? Top 5 mistakes when using AdSense
What is Google AdSense? What are the benefits of Adsense and what mistakes should avoid when using it? All is answered in the article below.
1. What is Google AdSense?
AdSense is a simple, no-cost way to make money by displaying ads alongside your online content. Through AdSense, you can show relevant and attractive ads to your website and visitors. In addition, you can customize the appearance of ads to suit your website,” according to Google.
We can clearly understand that Google AdSense is an enormous network advertising tool developed by Google.
Google Adsense is a network of connections between advertisers and content publishers that allows placing advertisements.
- Advertisers: These are businesses, organizations, and business individuals who want to promote business activities by using Google ads on channels to attract and attract customers.
- Content publishers that allow advertising: Those with websites and blogs with good traffic make money by letting businesses, organizations, and individuals place ads on their websites.
Google AdSense has two types of accounts: Google AdSense Hosted and Google AdSense Content.
2. How does Google AdSense work?
The way Google AdSense works is straightforward the user will create an AdSense account and pre-made the ad space they want on your site, then insert a small amount of code into the pages of your site – and you are about to finish.
Then, based on its algorithm, Google will display ads related to your website content or users’ previous searches on your page.
And you will get paid for every click from your website visitors on those displayed ads. Google AdSense works on a cost-per-click and revenue share basis, which means the more clicks on those ads you provide, the more profit you make.
3. Why should you use Google AdSense?
With its simple, easy-to-use, and no-fee approach, AdSense has become an income-generating choice for many content creators.
With its simple, easy-to-use, and no-fee approach, AdSense has become an income-generating choice for many content creators.
- First, Google Adsense is free for content publishers.
- Second, Adsense has a broad file of advertisers in the millions.
- Third, Save time. You only need to add one (1) piece of code to your content page; Google will handle the rest.
- Fourth, Mobile Optimized Ads increase user viewability and clickability.
- Fifth, You have completed the right to control and choose the ads you want.
4. Profit achieved when using Google AdSense
The advertiser’s cost will be calculated based on the ad click the customer has connected. This cost will be divided 68% for content publishers and 32% for Google (for the form of search gain will be 51% for content publishers and 49% for Google).
Besides, the amount of money they receive depends on the competition and CPC in the niche market.
Cost-per-click – the cost advertisers must pay for each customer who clicks on the ad.
You can refer to some industries with high CPC, such as electronics, e-commerce, insurance, and airline tickets. You can develop content in these areas to get high CPC to help increase sales and collection.
5. Pros and Cons of Google AdSense
Advantage:
- Free sign-up.
- Conditions to join Google Adsense are simple.
- There are a considerable number of advertisers
- One account can run many ads on the website
- Can be added to Youtube accounts or blogs.
- High level of security, safety, and transparency for both advertisers and publishers.
- Multiple ad formats for both advertisers and publishers that are easy to customize and optimize.
Disadvantage:
- Google will disable your account and never pardon you if you accidentally violate Google’s rules.
- Need more hits for you to make money.
6. Top 5 mistakes when using Google AdSense
Using will inevitably make mistakes, but Google is stringent in violating regulations, so CleverAds has compiled the top 5 mistakes when using AdSense to help you avoid unwanted situations.
The first is not knowing the terms of service and policies.
Content producers must correct this most common mistake when using Google AdSense. This is due to their failure to review the requirements that Google has issued carefully, which could result in their account being permanently disabled. So it’s essential to know the terms of Google.
Next is to sign up for multiple AdSense accounts.
Only one Google AdSense account is allowed per person or organization. This is a policy that Google has enacted and requires everyone to adhere to.
If Google detects that you have more than one registered account, all those accounts will be banned immediately. And, of course, it means you lose your potential income. Instead, you can use your AdSense account to increase your revenue by signing up for multiple sites.
One more note is that AdSense accounts cannot be transferred or resold.
Next is not understanding what content pages are properly.
It is also a common mistake made by content producers. They need a clearer understanding of the content page, the page displayed, and how. Google will disapprove websites with broken links or missing prototype content because they affect the customer’s web visits and ad clicks.
In addition, ad content needs to be exciting and relevant to your site’s topic and comply with copyright. And need to set the proper ad display position unobstructed.
Change AdSense code
Changing the AdSense code provided by Google is not allowed at all. Google only allows optimization and personalization of ads on the official website.
Finally, click on your own ad.
Do not click on ads placed on your page. No cheating in clicking ads. Clicking frauds, such as using automation tools or requesting (hiring) clicks from a third party when suspected and investigated by Google, will affect the amount of money you can get from advertising placement.
7. Difference between Google AdSense and Google Ads
The most accessible difference we can see is the audience of these two tools.
- Google AdSense is for content producers.
- Google Ads is for advertisers.
If AdSense is free, and helps people who own or manage websites, blogs, or forums monetize their pages by allowing ads to be placed and earning money from ad clicks. For Google Ads to attract potential customers, businesses and advertisers need to pay a specific cost to be displayed on Google’s platforms.
8. Conclusion
If AdSense is free, and helps people who own or manage websites, blogs, or forums monetize their pages by allowing ads to be placed and earning money from ad clicks on the page. For Google Ads to attract potential customers, businesses and advertisers need to pay a specific cost to be displayed on Google’s platforms.
